Corporate social responsible and sustainable - Myassignmenthelp.Com

Question: discuss about the Corporate social responsible and sustainable. Answer: Introduction CSR is the concept that focuses on completing the activities of the organization and also the activities give benefit to the society. It is concerned with the sustainability practices of the organization. This report will give emphasis on the CSR practices and also the connection with sustainable approaches to the organization. The study takes into consideration IKEA as it is one of the sustainable companies. The report gives emphasis on analyzing the stakeholder's approach that deals with the CSR practices of the organizations. Corporate Social Responsibility It is the concept that gives emphasis on completing the responsibility of the organization towards the society. It is seen that corporate social responsibility has become one of the most important parts of the organization as it assists to earn the revenue in a proper way. Any organizations that conduct the activities serve the society so that profitability can be achieved and the high level of satisfaction can be attained. It is evaluated that it is part that gives benefit to the society and helps the company to fulfill the responsibility. The organization as it is one of the largest organization who takes into consideration CSR practices. The company gives emphasis on enhancing the overall satisfaction level of the customers so that efficiency can be maintained (Simon and Wangsirilert, 2017). Practices of sustainability related to CSR Sustainable development can be defined as the practice that does not give negative impact on the society and also on the natural resources. Sustainability should also be taken into consideration by the by the individuals so that the practices can give a positive impact on the future generations. Sustainable development means to conduct the activities in such a manner that the coming generation can get the good environment to survive (Tai and Chuang, 2014). The theory related to the CSR activities of the organization is triple bottom line theory. This theory takes into consideration the moral community and the social responsibility. This theory gives emphasis on maintaining sustainability and also the company focuses on the activities on the basis of social, environmental and economic sustainability. If these three elements are considered by the company then it can be evaluated that activities can be operated according to competition level in the market (Strand, Freeman and Hockerts, 2015). Theory of CSR The stakeholder theory of corporate social responsibility plays a great role in managing the activities of the organization. When the discussion is made by considering sustainability it is evaluated that there are various stakeholders of the organization who have different expectation level and also to be sustainable is also the responsibility of the stakeholders. The stakeholders of the company are employees, shareholders, suppliers, and customers. Stakeholder achieves benefit and advantage by the decision of the organization. The stakeholders are the group of people. It is evaluated that stakeholder theory gives emphasis on the elements that give impact on the activities of the companies. The activities conducted by the stakeholders affect the policies of the organization and the strategic options of the organization (Marano and Kostova, 2016). It is important for the organization to consider the interest of the stakeholders so that the activities that are conducted by the organization attain overall objectives and goals. If the stakeholder interest is considered then it is possible to attain profitability and growth in the market (Beske, Land and Seuring, 2014). There are many stakeholders who have various expectations from the organization and also the decisions of the company are considered in such a manner that stakeholders can attain advantage out of it. It can be very difficult for the organization to give benefits to the stakeholders. Every employee who is conducting the activities of the organization requires growth, money and also good environment so that goals and objectives can be accomplished (Frding and Lawrence, 2017). The important customers of the organization are offered best services at less price that enhance the expectation level of the customers who want to attain high profits. This is seen that if the decisions are made properly as per the requirement, then it can help the companies to accomplish goals and objectives. The stakeholder approach focuses on the capability of the company so that CSR policies can be favorable to the stakeholders. To manage the stakeholders and also to involve the CSR managers in the organization can assist the company to enhance the importance of the stakeholders. Corporate social responsibility managers evaluate the practices that should be considered so that the activities of the organization can be conducted smoothly. If the practices are not according to the CSR practices then it can give negative impact on the overall performance of the organization (Fernando and Lawrence, 2014). Practices by IKEA The products that are considered by the organization are home appliances, furniture, and kitchen accessories. It is evaluated that the organization is sustainable in nature and also gives focus on practicing the operations that help the organization to consider the sustainable actions. IKEA is one of the companies that offer quality products and services to the customers. The customers get attracted towards the services provided by the company (Lueg, Andersen and Dancianu, 2016). It is seen if there is active participation of the company towards corporate social responsibility then overall performance and profitability can be accomplished. The sustainable strategies that are considered by the company are: The organization gives emphasis on improving the usage of the energy in the activities of the company. The company develops the products that are sustainable in nature. The organization also gives emphasis on considering all home furnishing materials that consist of recycled, recyclable and renewable. It is seen that if the organization gives emphasis on saving the natural resources then it can give positive outcome (Kang, Chiang, Huangthanapan and Downing, 2015). The organization does not take into consideration sustainable products but the emphasis is seen on dealing with the suppliers. The organization has gone beyond the reach of the supply chain and also helps to motivate the suppliers to consider the sustainable actions so that the supply chain can be sustainable. If the supplier of the organization does not give emphasis on sustainable practices then it can be difficult to accomplish the goals and objectives and also to attain profitability (Clapp and Rowlands, 2014). IKEA helps the individual to live happy and safe life by giving products that consume less energy and water at fewer prices. This assists the consumers to purchase the products at fewer prices and also saves money. Some of the examples are the LED light that consumes less energy. The advertisement is also given with the motive to make customers aware of the saving process of the energy. By giving attractive advertisements the company can easily enhance the image in the market and also the direct impact is seen on the sale of the company (Rangan, Chase and Karim, 2015). If the strategies and policies of the organization are concerned, it is evaluated that the organization makes various strategies so that the needs and wants of the customers can be satisfied. The company also gives emphasis on introducing products at low cost and also to use the technology that saves energy. This helps the company to conduct the activities according to the requirement of the society. It is evaluated that the company not only produces the products that save energy but also consider the activities that are sustainable in nature. The last strategy of the organization suggests that the organization deals with the suppliers and also to conduct the activities that are sustainable in nature. The sustainable supply chain of the organization tells that it is one of the effective sustainable practices that are considered by the organization so that the overall growth and profitability can be accomplished (Park and Ghauri, 2015). Conclusion By analyzing the report, it is evaluated that the report takes into consideration CSR and sustainability approaches. It is seen that the CSR and sustainability approaches that are used in this are related to each other. The corporate social responsibility is considered by the company so that it can be easy to survive in the competitive environment. If the company considers corporate social responsibility then the company can easily introduce the products that are sustainable in nature. The products and services that are offered to the consumers are in favor of the society. IKEA is the organization that takes into consideration the products and services related to home appliances, furniture, and kitchen accessories. IKEA is the company that is sustainable in nature and also practices the operations that should be considered by the company. IKEA is one of the companies that help to follow the theory related to stakeholders and also the focus is given on attaining the CSR policies so that the requirements can be fulfilled by the company. References Beske, P., Land, A., Seuring, S. (2014). Sustainable supply chain management practices and dynamic capabilities in the food industry: A critical analysis of the literature.International Journal of Production Economics,152, 131-143. Clapp, J., Rowlands, I. H. (2014). Corporate social responsibility.The Essential Guide to Global Environmental Governance. Routledge: London, 42-44. Fernando, S., Lawrence, S. (2014). A theoretical framework for CSR practices: integrating legitimacy theory, stakeholder theory and institutional theory.Journal of Theoretical Accounting Research,10(1), 149-178. Frding, K., Lawrence, G. (2017). Sustainability at IKEA.Linnaeus Eco-Tech, 67-77. Kang, J. S., Chiang, C. F., Huangthanapan, K., Downing, S. (2015). Corporate social responsibility and sustainability balanced scorecard: The case study of family-owned hotels.International Journal of Hospitality Management,48, 124-134. Lueg, K., Lueg, R., Andersen, K., Dancianu, V. (2016). Integrated reporting with CSR practices: a pragmatic constructivist case study in a Danish cultural setting.Corporate Communications: An International Journal,21(1), 20-35. Marano, V., Kostova, T. (2016). Unpacking the institutional complexity in adoption of CSR practices in multinational enterprises.Journal of Management Studies,53(1), 28-54. Park, B. I., Ghauri, P. N. (2015). Determinants influencing CSR practices in small and medium sized MNE subsidiaries: A stakeholder perspective.Journal of World Business,50(1), 192-204. Rangan, K., Chase, L., Karim, S. (2015). The truth about CSR.Harvard Business Review,93(1/2), 40-49. Simon, L., Wangsirilert, C. (2017). How large-scale companies and social enterprises improve the sustainability of their partnership?: The case study of IKEA and Doi Tung social enterprise in Thailand. Strand, R., Freeman, R. E., Hockerts, K. (2015). Corporate social responsibility and sustainability in Scandinavia: an overview.Journal of Business Ethics,127(1), 1-15. Tai, F. M., Chuang, S. H. (2014). Corporate social responsibility.Ibusiness,6(03), 117.

University Essay Sample - How to Write an Essay That is Effective

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